WILLIAM KAVEN X SUBARU JAPAN

数々のクリエーターが集う街、ポートランドで 活躍する建築家Daniel Kavenが、 ライフスタイルを豊かにするデザインについて、 新LEGACY OUTBACK※の魅力について語ります。 New SUBARU Qualityを、あなたの目で確かめてください。 ※北米仕様

William/Kaven is big in Japan. In Subaru Japan's recent ad campaign for the Subaru Outback, Daniel Kaven illustrates the commonality between architecture and car design.  Both environments, one static, the other mobile, are created to be fluid, elegant and fun to be in.  

In Daniel's own words, "Car design is very similar to architecture.  A car is a shelter that moves from point A to point B and architecture is static.  What is interesting about cars, is that they are not site specific.  They move between sites.." 

Watch the ad HERE.